Our investment offers

We set aside the most beautiful wines of the planet for those whose curiosity extends far beyond the label:

Building a wine cellar is an investment

It requires working capital to finance (you need savings to purchase the wine over a period of time). That’s why it’s essential to buy wisely, choosing what and how much to invest.
There’s also a monthly storage cost to consider (whether at home or in a warehouse).
And if you plan to resell, be aware of the fees and commissions involved.

Investing with U’Wine is much more than a financial decision.

Like any investment, it carries risks, such as potential loss of value or limited liquidity, but it offers multiple returnsthrough a rich, unique, and accessible experience:

Financial and heritage value, by building a cellar of Grands Crus stored in optimal conditions, with the potential to increase in value over time.
Personal enjoyment, by tasting exceptional wines, pairing them with fine cuisine, or simply sharing them with loved ones.
The U’Wine experience, with exclusive events such as U’Wine Tours and private tastings, a new way to experience wine.
Ease of use, thanks to a digitalized platform, personalized support, and real-time cellar management.

U’Wine is designed for those who take a long-term view of their investment. It’s for people who want to give meaning to their portfolio by supporting a fairer wine distribution system, and who also appreciate the option of enjoying certain wines if they can’t be resold.

U’Wine’s track record shows that clients who invest a little each year, remain patient when it comes to reselling, accept occasional losses, and consider the full range of returns offered by U’Wine — financial, experiential, and personal — are the ones who report the highest satisfaction.

An asset-private equity approach:

At U’Wine, our ambition is to modernize the distribution of fine wines, making them more accessible and better suited to the consumers of today and tomorrow. Through our allocations, services, and experiences, both physical and digital, we open new doors to enjoying wine.

We promote a transparent and sustainable investment model, built in close collaboration with our partner estates, and designed to enhance the value of each vintage. By integrating new technologies, we are reinventing wine distribution to reach a broader, more connected, and more demanding audience.

By investing through U’Wine, you contribute to the long-term value of fine vintages, the preservation of wine heritage, and a responsible approach where every bottle is treated as a valuable asset to protect.

U'Wine Cellars
Invest Cellar	Consumption Cellar
U’Wine purchases Grands Crus on behalf of the client directly from the Domaines, manages the cellar (including storage, transport, and insurance), and resells the wines when they reach maturity and/or delivers them when they are ready to drink for immediate enjoyment.
The customer becomes the owner of bottles of grands crus.
U'Wine selects the wines.	The customer selects the wines.
Minimum purchase : €10 000 Minimum monthly subscription : €699	Purchase amount : no minimum Recommended monthly subscription : €399

Primary objective	Profitability	Consumption
Secondary Objective	Consumption	Resale
Wealth interests	Diversification Profitability Pleasure investment	Diversification Cellar constitution Transmission to children / grandchildren
VAT	Suspension of VAT until resale or consumption of the wines	Purchase of the wines with VAT at the current rate or in suspension of VAT if storage at U'Wine is chosen and until the wines are released.
Investment period	2-3 years	Customer's choice
Taxation of capital gains	None if resale per lot < €5 000
Management feet	Applicable
Logistics fees (bottling, storage & delivery)	Applicable	Applicable, depending on services used wine storage optional
Resale	Applicable, resale delegated to U'Wine	Resale possible on the U'Wine platform
Distribution fee & exit fee	Applicable, 25% distribution fee.

Why choose one of our offers?

Allocations within the top 1% of wines from the most beautiful terroirs: access to the most prestigious wines and discovery of tomorrow's nuggets selected by our passionate experts.
Preferential rates compared to the public price according to the annual commitment (Primeurs/Allocations).
A buying strategy that can evolve according to the ups and downs of the market.
Storage in Bordeaux and Shanghai in the best possible conditions (hygrometry, temperature, etc.) at a professional selected by us. In case of breakage or theft, the bottles are insured at their market value.
Easy monitoring of your cellar on the U'Wine application thanks to the Tag: updating of your stock according to your purchases and tastings, valuation but also advice and direct contact with our experts.
Secure delivery worldwide thanks to the patented U'Wine Protect® technology in our wooden crates and robust shipping carboard.
Exclusive access to memorable events with the people who make great wine.
Protection of your assets through our registration with the Autorité des Marchés Financiers and the controls in place.

Discover the U'Wine offer that's made for you

The heritage cellar offer

Thanks to the mandate INVEST Cellar registered by the AMF, U'Wine buys Grands Crus directly from the Domaines on your behalf, manages your cellar (storage, transport and insurance), resells your wines on your behalf when they are mature and/or offers you ready to drink wines for immediate consumption.

The Heritage Cellar is presented in two parts which can be independent of each other or complement each other.
U'Wine's business model enables it to outperform the markets. Before 30 June 2024, U'Wine outperformed the Liv-Ex Fine Wine 100* index by 5.8% annually.

U'Wine customer track records - Invest Cellar :
- Before 30 June 2024, U'Wine customers achieved an average annual net performance of +5.4%.
- Since 1 July 2024 and the wine crisis, resales by customers have been as high as -50% net per wine.
- By June 2025, all portfolios are positive.
Past performance is no guarantee of future performance.

U'Wine's investment model allows you to diversify part of your wealth in a tangible and secure asset (in terms of ownership), uncorrelated with the financial markets. U'Wine's strategy will remain agile in 2026 to take advantage of market fluctuations: we buy wines, based on our historical data (capacity to sell and resale price), when prices are at their lowest or negotiated with the estates, then sell them through our strategic channels to generate capital gains over a period of 12 to 18 months. By reducing the holding period as much as possible, we guarantee accelerated stock rotation, an essential condition for optimising returns in a particularly volatile environment. This approach relies on reactivity and fluidity of exchanges to seize every margin opportunity as soon as it arises.

As a reminder, it's important to consider all the ROIs offered by U'Wine. It's an investment in pleasure and meaning that should be marginal in an overall asset strategy.

* The Liv-Ex is the global benchmark for the London-based secondary fine wine market. The comparison is made over the same investment periods as the U'Wine Clients. The Liv-Ex Fine Wine 100 is the index which includes the performance of the 100 most traded wines or champagnes in the world.

They trust us

Société Générale Private Banking
Natixis Wealth Management
Banque Pouyanne
Inovéa

Item 1 of 4

Are you interested in one of our offers?

Schedule an appointment with our team.

Fine wine is worth your passion

At U'wine, we believe that great wines should be reserved for those who want to discover them: Amateurs, aesthetes, enthusiasts, the curious and those who seek them out. That's why we offer you an exclusive selection of exceptional wines to enrich your cellar and give you unforgettable moments.

Access to wine selections