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🍷 The Wine that Listens to Music: A Story of Perfect Pairings
- Thu, Apr 24, 2025 at 17:45

In Chile, Montes winery had an idea that would make any traditional winemaker raise an eyebrow: they make their wine listen to music. Yes, you read that right... their wine is a music lover! It's as if someone decided to turn their cellar into a concert hall, but with barrels as the audience.
But hold on, there's no question of playing Daft Punk or Metal to their precious nectar (imagine the chaos in the molecules!). No, since 2004, their best wines have been aging to the sound of Gregorian chants, 24/7, 365 days a year. It's like your bottles are spending their life in a monastery - probably the only place where wine does more meditation than you do!
And the craziest part? Scientists say it works! The vibrations from the music apparently help the wine age better. A study from Heriot-Watt University in England even showed that the type of music you listen to can change your perception of wine taste. For example, listen to rock while drinking a Cabernet Sauvignon, and you'll get 60% more aromas! Probably the only time AC/DC can improve your wine tasting.
This musical trend has spread worldwide. In Italy, Gioia del Colle vibrates its Primitivo to melodic rhythms. In France, Apollonis Champagne plays Mozart to its bubbles. It's like Woodstock for bottles, but more refined!
The story doesn't end there: one day, the Berlin Philharmonic Orchestra was visiting Montes' cellars and, inspired by the atmosphere, pulled out their instruments for an impromptu concert among the barrels. The musicians said they were "inspired by the angels of Montes." Proof that even the greatest orchestras can end up opening for a wine!
And that's not all! In Champagne, producer Michel Loriot plays music even in his vineyards to strengthen their natural resistance. He walks through his rows with a Bluetooth speaker, playing everything from Charles Aznavour to Amy Winehouse. Imagine: vines listening to "Rehab" while the grapes ripen - no wonder some wines have attitude!
Some winemakers even create personalized "aging playlists" for their wines, as if each vintage needed its own soundtrack. It's like your Bordeaux has its own Spotify account!
Moral of the story: next time someone tells you a wine has "an aromatic score" or "harmonious notes," take it literally! And if you're wondering why our wines have so much character, maybe it's because they have a better cultural program than we do...
PS: And if you want to discover wines with good ears, no need to go all the way to Chile or Champagne - visit our website! Our wines might not listen to Gregorian chants, but we guarantee they'll set the mood at your table. After all, the best pairing is between a good wine and those who share it! 🎵🍷