Demystifying the myth: the quality of wine does not always depend on its price

Vineyards 

Vineyards around the world abound in diversity in terms of terroir, grape varieties, winemaking methods and local traditions. Some passionate winemakers focus on quality and authenticity. So an affordable wine can come from a region with ideal conditions for growing grapes, and be made by conscientious winemakers. 

Costs  

The price of a bottle of wine reflects not only the quality of the product, but also the costs of production, distribution and marketing. Affordable wines can come from family-run estates on a human scale that minimise marketing costs, making it possible to offer quality wines at more accessible prices. 

Little-known stars 

Some talented winemakers in lesser-known regions can produce exceptional wines that do not carry the weight of international renown. These little-known nuggets can offer unique taste experiences at more modest prices than their renowned counterparts. 

Tastes 

Consumer preferences when it comes to wine are constantly evolving. Wines traditionally considered less prestigious can now be rediscovered and appreciated for their distinctive character. The growing popularity of natural wines and less conventional grape varieties has opened the way to a diversity of choices accessible to all budgets.

Discover our Rising Stars 

The price of a bottle of wine shouldn't be the only criterion for choosing a tasting experience. The richness of the wine world lies in its diversity, offering options to suit all palates and budgets. By exploring our Rising Stars, wine lovers can discover hidden treasures, proving that quality is not always linked to cost. It's time to overcome the prejudice that a cheap wine can't compete with the most prestigious vintages and let our taste buds savour the richness of the terroir without worrying about the price tag on the label. So bonne dégustation !